AuPix Announces new Videophone Platform

AuPix Announces New IP-based Desktop Videophone Platform Based on Texas Instruments’ DaVinci™ Technology

Press Release

21st March 2007

AuPix, a leader in the development of high-quality business videophones, today announced their next-generation videophone platform based on Texas Instruments Incorporated’s (TI) DaVinci™ technology.

This new platform, which is being demonstrated at AuPix booth number 445 at Spring VON in San Jose, is the foundation for AuPix’s product roadmap of IP-based videophones as well as for the original equipment manufacturers (OEMs) and original design manufacturers (ODMs) the company is working with.

“The new platform is showing vast gains in programmable, real-time DSP performance enabling improvements to both video frame rate and most importantly video quality,” said Graham Brown, CEO, AuPix. “Having investigated a number of options and based on our 17 years in this sector, it was clear to us that DaVinci System-on-Chip (SoC) technology enabled us to give our customers an affordable, high-quality, flexible solution within a short development programme.”

The combination of DSP performance and SoC integration can deliver high-quality video to the desktop at affordable prices. The flexibility of DaVinci technology allows for the tailoring of each integration to specific customers’ business proposition.

"Texas Instruments is very pleased to be working closely with AuPix who is a leader in this field. This close collaboration has enabled us to refine our respective value propositions and create an exciting digital media solutions product roadmap that we're convinced will be very attractive to our mutual customers and service providers,” said Pradeep Bardia, worldwide business development manager, TI. “We look forward to continued collaboration with AuPix on the delivery of highly-differentiated IP videophone solutions to the market.”

By leveraging DaVinci technology, which includes silicon, software and development tools beneficial for IP-based desktop videophones, manufacturers can design a single-chip solution and reduce overall system cost through reduced bill of materials. This allows them to get to market quicker with products featuring advanced functionality.