LifeLinks Deploys AuPix Video Contact Centre

Leading US video relay service deploys AuPix video contact centre

Press Release

16th June 2006

LifeLinks, a New York based Video Relay Service (VRS), has recently deployed the AuPix video contact centre to enhance its service, available to the millions of deaf or hard of hearing people across the US.

The deaf community worldwide have long been taking advantage of the benefits of video to enable remote communication through the use of sign language. By taking advantage of the LifeLinks VRS they are now able to experience even greater benefits.

A deaf person calls into the service via video and then through an interactive video response system, is transferred to an agent of their choice whether it is a specific interpreter they are familiar with, a preferred gender or a different language speaking interpreter. The sign language interpreter initiates another call, with the person or organisation of the caller’s choice enabling the hearing impaired person to have their call relayed. The service also runs in the opposite direction enabling a hearing caller to be relayed through to a hearing impaired person.

The LifeLinks interpreters, who have AuPix’s AP-100 video phones as agent stations, are able to provide the service 24 hours a day from a combination of nationwide office and home locations completely transparently to the caller.

“This solution is really helping us remove barriers for the hearing impaired,” said Dr Stanley Schoen, LifeLinks president and founder, “and our interpreters have found the AuPix technology easy to use and very powerful.”

“We have added video to the features customers might typically expect from a voice only contact centre” said Graham Brown, AuPix managing director ”and the fact it adheres to industry standards means that virtually any video device the deaf user may be using will be able to call into it.