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Mason Zimbler, recent winners of the prestigious 'Marketing Firm of the Year' award at the UK Technology Innovation and Growth Awards, implemented AP-100s in its Bristol and Reading offices earlier this year. The firm opened their new office in Reading in March which meant managing director Mark Mason having to spend hours on the M4 or on a train commuting between the two locations. This was costing the company money, not just in travel and accomodation expenses but also indirectly, in Mark's time. With the AP-100 video phones he is now able to hold planned and spontaneous virtual meetings with his Reading team from the comfort of his own office. As well as achieving cost savings, Mark feels his relationship with his team is better given the enhanced level of communication facilitated by the video phone. Not only are they hearing and seeing each other regularly but creative ideas are easily seen, discussed, evolved and decided upon rapidly without the need to leave the office.
Mark Mason, MD - 'In an industry that relies on visual impact and that works to very tight deadlines, the AP-100 has proved invaluable to us'
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